We experienced first hand the hurdles these rural coffee farmers face. On our visit we were required to ride horses up a muddy hill to access the remote location of the coffee bean fields.
How it All Started
Our story began with a trip to Chiapas, Mexico. We met many small family coffee growers whose remote location and difficult terrain made bringing their beans to market difficult.
The Origin of the Name
While exploring coffee fields on our first adventure, one of our team members was thrown off his horse. We would later regret the good natured “ribbing” we gave him about his equestrian skills, as he would be hospitalized for 10 days with six broken ribs, a collapsed lung, and heart issues.
A brand was born.